Author Marketing Advisor Wednesday, Feb 23 2022 

I’m excited to share with you that I have a new position as an Author Marketing Advisor with ACTA Publications. I’ll be working with authors inspiring them and informing them of the competition they face, the responsibilities of the publisher, the need for authors to self-promote, and especially, ways in which they can bring their book to the attention of readers. In addition to several of my books being published by ACTA, I’ve also worked for them as a trade rep and wrote a blog reviewing their books as they were released.

After researching, writing, and rewriting for several years, authors balk at the thought of having to market their book, as well. However, the fact is, publishers package books, align the books with distributors, print and warehouse copies, and fulfill orders. Their marketing consists of listing them on Amazon, in catalogues, and on their website; sending out review copies; and producing sell sheets. They may also nominate books for awards.

Authors must do the rest to alert the public of their new book. Considering the millions of books released each year (more than 4 million books were published in the U.S. in 2019) in addition to those previously published and still available (perhaps as many as 20 million worldwide), an author’s new title is just one in a stadium-sized library stacked floor to ceiling.

After all the time and passion an author invests in a book, it is of little value if no one knows it exists. Authors who actively get the word out about their books do sell copies. The rest see their books collecting dust on their own shelves.

Publisher Greg Pierce at ACTA Publications made an ingenious move in hiring an Author Marketing Advisor. By doing so, he’s investing more money in the title, but also, and more importantly, in its success. In the end, publisher and author should benefit much more than they would without this guidance.

As authors, we don’t just write books. We start a business of book selling that may even include public speaking, one of the most lucrative ways to sell that book. The challenge for most of us is that, although we may be powerful storytellers in print, we are not particularly business minded. The marketing, selling, payment collection, bookkeeping, and tax filing make us uncomfortable. We find we must push ourselves to complete these other tasks.

It’s all very time-consuming. We must decide how much time and money we are comfortable investing in our book’s success and where we want to focus. Does our budget and time allow for building and maintaining a website and/or blog? Are we active on social media and want to post about the topic of our new book? Are we socially active and able to talk up our book or make cold calls to organizations that will find our book of interest?

Publishing our books is like giving birth to children. Our responsibility is to send them out into the world, especially if they serve a public need. Creative marketing offers countless opportunities to do just that.

*Have you read my books? You can find all of them on my website, most on Amazon, and some on ACTA Publications. Check out my newest ones, Inspired Caregiving, The Alzheimer’s Spouse, Navigating Alzheimer’s and my best sellers, Grieving with Mary and The Rosary Prayer by Prayer.

*Winter Photo taken at Cantigny Park, Winfield, IL, 2/18/22

Your Business Your Way Sunday, Apr 3 2016 

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My husband, Marshall, was a born pitchman. He easily could entice customers to happily empty their wallets on the products he showed them. He often said that he loved the challenge of sales because it is a profession that has no limits to your income.

If you enjoy sales and are interested in building your own business, consider joining a movement to bring safe products into the hands of everyone. Become a Beautycounter consultant and your income is only limited by your earning desire. Put in a handful of hours a week for some fun money. Make it your career, and you will earn a very comfortable living on our generous compensation plan. Some of our 11,000 consultants earn as much as 6 figures.

Once customers try our products, they’re hooked. They not only return to replenish the products they use, they’re eager to try others. Beyond the assurance of being among the safest available, these products perform fabulously. Our line is continuously increasing and appropriate for babies to adults. And we have cosmetics for the look you want from everyday to runway.

Beautycounter is a thriving three-year-old company that covers the United States and Canada with a mission to offer exceptional personal care products without known toxins and dangerous chemicals. Believe it or not, this is not the industry norm.We have chosen to ban the use of more than 1,500 ingredients deemed even marginally unsafe.You can see our entire product line and list of ingredients here on our site.

Contact me if you want to have your own business, be a part of an important mission, offer amazing products, and enjoy the camaraderie of a friendly and fun team of peers and mentors. I love this company and am happy to tell you more!

©2016, Mary K Doyle

 

Business – Customers = 0 Business Thursday, Sep 6 2012 

Sales reps know the key to increasing sales is to build relationships with their clients. We like buying from people we like.

In a post dated 8/29/12 by Christine Crandall on Forbes.com, Crandell writes that Fortune 100 buyers are relationship focused. She says that regardless of the industry, organizations place more importance on their vendor relationships than how well the product or service performs. This finding applies to the everyday consumer as well.

Certainly the product must stand on its own. But a successful business pairs a superior product with excellent customer service.

In a previous post (“Kitchen Rain” posted July 12, 2012) I listed several companies I use regularly. I rely on them year after year because they consistently complete a job as agreed and at a fair price.

I also feel comfortable with them in my home. There is a mutual respect between business owners, employees, and me. I like these people.

However it is not uncommon for small business owners to find it challenging to handle the business end while also physically providing the service. We recently had a major project done here where the main part of the work was done very well but the entire job was not completed. I left multiple phone messages over several weeks asking when the owner planned to return.

I later learned the owner was injured on another job and unable to work. His absence was for a legitimate reason but he left me wondering if the work would ever be finished. A couple of phone calls from him to inform and update me would have alleviated my concerns.

Customers want to feel special, as if their business matters to the owner. We want to be greeted with a smile when walking into a store or restaurant. We want the owner or employee to answer their phone, complete projects in a timely manner and as promised, and send an accurate bill within a reasonable amount of time. Also, it is a significant plus if they remember us in some way. These elements are crucial in a successful business no matter how large or small.

It’s simple, really. It’s called professionalism. Actually it is common courtesy.

©2012, Mary K. Doyle

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