Business Cards Monday, Mar 18 2013 

Business Cards

Making it easy for people to do what you want them to do is a secret to success. Business cards are one such way of achieving this. If you want someone to do business with you, put your contact information in their hands. Allow them to keep you in mind when they need your services.

Business cards are simple networking tools that need only contain your name, phone number, email address, and website address, if you have one. I also include a list of my books and blogs on the back of my card.

Business Card.Back

Card design should reflect your business. If you work in the arts and entertainment fields you may want a burst of color or design but traditional business should be professional and uncluttered. Again, the point is having information that is clear and easy to read.

The practice of exchanging cards began in France in the early 1800s and quickly spread through Europe. Victorian cards were simple, but lovely. Most were handwritten and designed with only a person’s name and an artistic touch. They were known as calling cards because they were passed on with the desire to call on someone in the near future and left on a silver plate in an entry if the person to be called upon was not home.

As we move towards a “paperless” society, today’s type of cards are phasing out to some extent. Some people prefer to transmit data directly into another person’s phone eliminating the waste and clutter of the cards.

There is a point to this but the tangible reminder that the card serves and the ability to visibly see your name continues to be valuable. When left on a desk or posted on the refrigerator the handy number is the one we call.

©2013, Mary K. Doyle

Help Wanted Monday, Mar 26 2012 

“Business as usual” is more like it used to be.

My dad worked for Illinois Bell Telephone Company for over thirty years. A lot of the hiring was done within. An employee recommended a family member or friend and management looked at them before going public with an open position. It seems that we are returning to this practice.

If you are looking for a new job, no one has to tell you how difficult it is to find one. Statics can indicate that the employment rate is going up but we all know that the market isn’t where we’d like it to be. And it is so difficult to contact potential companies. Sending your resume out online, which most employers require, is like dropping a grain of sand in the ocean.

One of the most effective ways of reaching employers is also one of the oldest – through connections. Since so few good positions are available, many are filled in-house. You need a personal connection to someone at a company of interest to  open the door of opportunity.

Networking is key to making those connections. Join groups related to your business. Ask around and let peers know you are in the market for a new job.

Keep your resume current and in hand. Email it to yourself so you can forward it from your phone no matter where you are.

Also, think about friends who are suited for positions that you are aware of. Let them know about the openings and assist with getting their resume in the right hands. You never know when you may need that assistance yourself.

©Mary K. Doyle

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