Midwest Mary

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By

Mary K. Doyle

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Sell Sheet. The First Marketing Piece of a New Book

Marketing is a must in book publishing. Competition is fierce, and after years of working on a manuscript, and then a few more getting it published, no one will be aware a book exists if we don’t inform them. One of the first ways of doing this is through a piece called a sell sheet.

Sell sheets contain the who, what, when, where, whys, and how of the book. When well-worded, the advertisement draws interest through its compelling call to perspective readers. As shown in the sell sheet below for my new book, Tranquility. Transformation. Transcendence. The Enchanting Promises of Public Gardens, readers see the new cover, learn the book title, ISBN number, number of pages in the book, its price, and when and where it will be available, as well as how to pre-order. There also is a summary of the book, two or three early reviews, and a few sentences about the author.

Sell sheets are then sent to target organizations, communities, and local media. Friends, and family may also receive this piece in hopes that they will help spread the word. Please comment if you’d like to know more about sell sheets or my new book. I’d love to hear from you.

©2023, Mary K. Doyle

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Responses to “Sell Sheet. The First Marketing Piece of a New Book”

  1. Sell Sheet. The First Marketing Piece of a New Book – EHS Safety News America

    […] Sell Sheet. The First Marketing Piece of a New Book […]

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  2. Jack Benton

    Published this post on my site for those wishing to publish a book. Always happy to share your posts Mary K when they align to my site. Excellent post.

    Reply
    1. Mary K. Doyle

      Thank you, Jack. I appreciate your posts and your comments.

      Reply
  3. Update on New Book «Midwest Mary Midwest Mary

    […] book, Tranquility. Transformation. Transcendence. (See the posts “Patience in Publishing,” “Sell Sheet. The First Marketing Piece of a New Book,” and “The Birth of a Book.”) The book was expected to be available the first week of May. […]

    Reply
  4. Building My Own Website «Midwest Mary Midwest Mary

    […] If you’ve been following my posts, you’ve read of my frustration on the slow progress of getting my newest book, Tranquility. Transformation. Transcendence, published, printed, listed on Amazon, and up on my website. (See the posts, Tranquility. Transformation. Transcendence, Update on New Book, and Sell Sheet. The First Marketing Piece of a New Book.) […]

    Reply

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